The Charge: Activating the 10 Human Drives That Make You Feel Alive
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The Charge: Activating the 10 Human Drives That Make You Feel Alive

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From the author of the number-one New York Times and number-one audio bestseller The Millionaire Messenger, an electrifying and inspiring work that provides the keys to motivating yourself to satisfy your highest, most essential creative and intellectual needs.

In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow's classic "hierarchy of needs" a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and best-selling author, makes a compelling case that it's time for an entirely new approach to understanding what drives human ambition and achievement today; it's time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.

In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.

©2012 The Burchard Group, LLC (P)2012 Simon & Schuster
Brendon Burchard

BRENDON BURCHARD is one of the most watched, quoted, and followed personal development trainers in the world. He is a global Top 100 Most-Followed Public Figure on Facebook, and he's often referred to as "one of the most successful online trainers in history" (Oprah.com). A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, his books include The Motivation Manifesto, The Charge, The Millionaire Messenger, and Life's Golden Ticket. He is the star and executive producer of the #1 self-help show on YouTube, and his podcast, The Charged Life, debuted at #1 on iTunes. Over 50,000,000 people watched his videos in the last 12 months, more than 30,000,000 see his posts every week across the web, and 1,000,000-plus students have completed his online courses or video series. SUCCESS Magazine named Brendon as one of the Top 25 Most Influential Leaders in Personal Growth and Achievement, along with Oprah, Deepak Chopra, Joel Osteen, Arianna Huffington, Dave Ramsey, Dr. Oz, Wayne Dyer, and Facebook's Sheryl Sandberg. Learn more at Brendon.com