Sugar is a hidden killer, hiding in many of your favorite foods. It causes an insulin spike that affects arteries all over your body, causing them to grow thicker than normal and be riddled with inflammation. This can leave you vulnerable to heart disease, like heart failure, heart attacks, and strokes.

Your brain is a complex machine, pulling levers and pushing buttons throughout your entire body. And because of this, it wants to stay at its most basic level of operation: where you are right now. Our most basic animal brains are literally holding us back from incorporating large, necessary lifestyle changes into our daily lives… but you already know that a big change is necessary if you want to see the results you want.

Using our cutting-edge behavior science, we’re going to help you practically rewire your animal brain and make changes that stick… so you can stay with the program that works long enough for it to have the full effect you’re capable of.

Whether you want to gain, lose or maintain… there are certain macronutrients you should be focusing on and others you should avoid. But it’s not always easy to tell which will have the biggest benefit for you.

Sure, it’s easy to say “eat this, not that”... but by showing you how the macronutrients work, the ratios that they need to be most effective, and how they support or hinder your goals… we’re helping YOU be in control of your diet. Not a book or program that doesn’t know you or your tastes or your lifestyle.

Animal Products, Processed Foods, Soy, Gluten… all of these dietary ingredients are not only not great for you… they’re unsustainable! They’re not good for the planet, and they’re certainly not going to help your body run at optimum levels.

We’re going to help you tune in to your body’s dietary needs so choosing the right foods becomes almost second nature: you’ll simply KNOW what your body wants and have the tools at your disposal to make it happen! 

Chapter 1: Six Steps to Changing Bad Food Habits.

Chapter 2: Cutting Sugar and Switching to Water.

Chapter 3: How to Get Enough Protein on a Plant-Based Diet.

Plant-based eating can completely suffice and entirely outdo animal-based eating and give you all the macro and micronutrients you need. Many plant-based foods have all the amino-acids you need, and also contain other important nutrients like fiber, antioxidants, and phytonutrients.

Learn to dramatically improve your health by removing the most common allergens and significantly reduce inflammation caused by your diet. These simple changes often result in tremendous improvements in brain clarity, energy levels and emotional well-being.

Due to soil depletion, conventionally grown fruits and vegetables often have a third or half the nutrient density of the same fruit and vegetables grown in our grandparent’s time. Learn what you should supplement, such as vitamin B-12 and more.